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27-31 August 2019
Poznań, Poland
Europe/Warsaw timezone
programme last update: 23 August 2019
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Contribution Paper

Poznań, Poland - Morasko Kampus, room: 3.130

Entanglement of Islamic Missionary Activities and Islamophobia through Tourism Development: A Case Study of Hui Muslim Society in Yunnan Province, China


  • Dr. Masashi NARA

Primary authors

  • Dr. Masashi NARA (Research Faculty of Media and Communication, Hokkaido University)


Ethnic tourism in Hui society has developed under the governmental initiative that aims to redress the gap between the rich coastal areas and the poor inland areas and to develop the national identity of the Chinese nation. However, non-Muslim tourists have been unwelcome guests for Hui Muslims. Hui Muslims tended to have an exclusive attitude toward Han Chinese historically because of the ethnic conflicts especially since the nineteenth century. Moreover, Islamic revival since the 1980s has made rigid religious discourse more influential among Hui Muslims. Consequently, that seemingly strengthens their exclusiveness more than ever. However, Hui Muslims recently began to actively accept non-Muslim tourists in order to conduct Islamic missionary activities in Shadian where the Hui Muslims are an ethnic majority group. On the other hand, Han Chinese has also tended to avoid visiting Hui Muslim areas because of the historical context. However, non-Muslim tourists have rapidly increased following the 2014 Kunming, the capital of Yunnan Province, attack that was conducted by Uyghur separatist terrorists who allegedly planned the attack and trained for it in Shadian. Therefore, Shadian has been represented as “a den of terrorists” on social media. Consequently, non-Muslim tourists have come to Shadian in order to see what kind of place the terrorists gathered in out of curiosity. Previous literature tended to argue that Islamic revival and Islamophobia are merely opposing, However, they do not necessarily strengthen exclusiveness between confrontational ethnic groups, instead created places to communicate between them.