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Poznań, Poland - Morasko Kampus, room: 2.4
Medicine Consumption on the Internet in China
This presentation focuses on the growing process and diversification of online healthcare in China’s problematic situation of healthcare. In China, more than 800 million people are using the Internet and most of them are mobile users. Mobile technology has become indispensable to everyday life. Cybermedicine has also gained popularity in China. In fact, China has been suffering from the insufficient provision of public health and the shortage of healthcare institutions and medical staff. In this situation, the technological and commercial application of cybermedicine is in its early stages, and various websites and mobile applications have been tested and marketed. Among them floating and sinking, some are expected to be essential bridges between offline and online health care. As observed in other developed countries, for example, consumers can benefit from the lower prices of drugs at online pharmacies and actively involve themselves in medication choices. On the other hand, online pharmacies have offered online consultation and information for medication in their effort to expand their business. Several mobile applications have been designed to help patients ask quick health-related questions and find appropriate and reputable doctors. One-way communication has been developed to the interactive mode. Based on the recent development of online healthcare in China, I try to construct the diverse possibilities of online-offline relationship in the field of healthcare and medicine.