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Poznań, Poland - Morasko Kampus, room: 2.103
Mass media and prejudice spreading: just a limited liability?
Nowadays, TV and social media deeply affect our behaviours and acting out; they seem to guarantee unlimited public room to any kind of idea or debate and, by registering and diffusing every single change in our “objective” reality, they end up by influencing our “subjective” one. These just could be enough to consider how mass media are daily involved in producing and re-producing social bonds, especially when they let us – both as individuals and part of a certain “community” - totally free to create our little own world, more and more often in a troubled and contradictory way. Prejudice is not innate; a number of studies state that prejudice is learned: so media should be positively used in and focused on helping people to “unlearn” all those sets of information leading to exaggerate differences both between individuals and social groups. Most people today view and experience the world through the medias lens. If normally any individual tends to see individual differences among the member of his/her own groups: what if that lens should continuously produce some kind of uncontrolled distortion of people themselves? The matter is that, while information globalisation should normally require neutral and respectful relationships between other people, it seems rather to be one of the main causes of prejudice spreading, and so of the evident social disruption surrounding us.